Skip to main content

Licencee fees of digital terrestrial television in Turkey


I wrote this post in Turkish yesterday and share it on DVB-T2 group in Linkedin. I am a little bit surprised to see that some of the members of the group wanted to read it in English. That's why I will try to write some what same in English also.
As you may already know that there is no DTT network in Turkey yet. I mean we will build DVB-T2 directly. First of all license tender have been made. National & regional licensees are given and local ones are in the process. There will be 11 HD & 22 SD national broadcasters. In each region , there are 7 regions in Turkey (geographically, not administratively), there will be 4 SD broadcasters and in each city (local) there will be 7 SD broadcasters. Adding TRT (public service broadcaster of Turkey) to these this will be 54 broadcaster in each city. But is this the case after the license tenders?
  • There are 11 HD & 22 SD national broadcasters who paid (actually as a result of tender took the license for 10 years for) 820.850.000 TL (which makes appr. 328.340.000 €)
  • There are totally 20 regional broadcasters, which could be 28 & they paid 14.760.000 TL (which makes appr. 5.904.000 €)
  • Regarding local license this are even interesting. There could be 7 broadcasters in each city, but in 8 cities there will be no tender at all, because there were no broadcasters. 
  • Total number of 54 may drop down to 40-45 broadcasters which will affect the success of DTT in Turkey.
It is a hard job, which is waiting ANTEN A.S., the unique company to build and operate the DTT network as Media Broadcast in Germany. Turkey, is a FTA satellite dominant country. People are not used to pay for TV. Main reason to buy service from Pay TV operator is football match broadcasting rights. 
Pirating is again an important threat for OTT offers. Although in recent years there are more than one legal video streaming portals, most viewers do not care from where they are watching the content. 
An other challenge is that internet penetration is far beyond EU 15 countries. Triple play offes are not so common and price for internet access is much more expensive then EU averages. 
Although it seems that there are some important obstacles, I personally believe that with more than 18 millions of households, and young citizens Turkey is an interesting market for international investors.
You may think the link of this photo with the post. Actually it tells that no matter what happens keep smiling :) This egg-face is what I cooked for my 4 years old twins.



Labels:

Comments

Post a Comment

Comments will appear after approval, which may take time :)

Popular posts from this blog

e-interview with Ad Signal

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023? Ad Signal was founded to address the need for fast, accurate and independent linear advertising. However, we have become so much more than that. Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process. We showcased three key SaaS products at IBC 2023: Match  Using our environmentally friendly fingerprinting technology, Match lets you quickly deduplicate your content regardless of format, codec and resolution. It also allows you to run AI on your content with >25x the granularity but 25% of the cost and carbon.  Harmonise Further expanding on the uses of our fingerprinting technology, Harmonise creates a genealogy of content, improving edit and rights management workflows, and ensuring you always know where every shot and second of audio originated Compose ...
Post a Comment
click to read more...

e-interview with Cuebric

1. For the readers of TVTechTR, I kindly request a brief introduction to Cuebric. Cuebric is an elegant, intuitive tool that helps users create, segment, and dimensionalize scenes, allowing them to go From Concept to CameraTM in minutes. Through the power of artificial intelligence, Cuebric creates an entirely new way of working, one that transcends what was once possible, allowing storytellers to achieve new levels of productivity while maintaining cinematic quality. Cuebric has been welcomed and used by creators from all backgrounds, including filmmakers at prominent studios and leading VFX companies. More information online at www.cuebric.com 2. Could you please elaborate on the innovations that the collaboration between Cuebric and Disguise will bring to the industry? Additionally, is it possible to integrate Cuebric with native game engines? Plug & Play 3D uses advanced algorithms and machine learning techniques to turn image layers into near-3D assets, automatically mapped to...
Post a Comment
click to read more...

e-interview with Varnish Software

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023?   Varnish Software is a leader in caching, streaming and content delivery software solutions. Our software helps content providers of any size deliver lightning-fast, reliable, and high-quality web and streaming experiences for huge audiences. With over 10 million deployments, including over 20% of the world’s top websites and leading video service providers, our technology is relied on by millions of organizations across every industry, with customers including Hulu, Emirates, Tesla, Sky, Migros, CBC and Future Publishing. Varnish Software’s latest solutions are designed to optimize every layer of content delivery, from traffic routing and management all the way to content storage and access. Some of our new and latest solutions showcased at IBC include: ● Varnish Enterprise 6 with the upgraded Varnish Controller 5.1 and Traffic Router   is the industry’s most feat...
Post a Comment
click to read more...