According to the data in the report of the Supreme Council of ICT, the market share of payTV is just 30%.  There are about 6M subscribers to payTV services in Turkey, where total number of households is assumed to be 20M. FTA: Free to Air / Ücret ödemeden izlenilen televizyon PayTV subscribers are mainly taking service via satellite, 69%. Cable has a static number of subscribers, which is around 1,2M which makes 20% of payTV and IPTV has more to do, with just 11% of market share. PayTV operators should concentrate on increasing the market itself, before their share in the market. But as nearly all TV channels are FTA in Turkey, it is not a simple task.