e-interview with Veset

Q1. Could you kindly provide a succinct overview of your company and the solutions showcased during IBC 2023?

Veset, a wholly owned subsidiary of PLAY Inc., is on a mission to enable digital transformation in the media and entertainment industry. Its cloud playout solutions are transforming the way media content is distributed, enabling broadcasters to originate and manage professional linear channels entirely in the cloud.
With cloud-based features comparable to any on-premise playout solution, Veset is enabling broadcasters to deliver more channels to more platforms than ever before without sacrificing on quality. Headquartered in Latvia, Veset operates globally and has customers in over 20 countries.
At IBC, Veset Nimbus and its list of features was showcased as well as launching our new product, Veset AdWise.

Q2. Among the solutions presented at your booth, could you specify which one garnered the most visitor attention, and could you offer insights into the factors contributing to its appeal?
We have seen a growing interest in cloud playout. However, there is still some explanatory work needed, which is often the case when new technologies come on the market.
It is important for broadcasters to understand the many benefits migrating playout to the cloud offers. The flexibility and scalability that the cloud offers simply can’t be matched with on-prem infrastructure. When done well, operators can also benefit from cost savings and improved operational efficiency. 
Additionally, by moving workflows to the cloud, there are significant capex savings to be had because broadcasters no longer need to maintain and house huge amounts of complex and costly hardware and other physical infrastructure. The pay-as-you-go-model that the cloud typically operates within is cost-effective, providing resources are managed well. Cloud-based infrastructure also makes it easier for broadcasters to optimise workflows and leverage automation where it makes sense, thereby improving operational efficiency. 

Q3. Does your company currently engage in any business activities within the Turkish market? If you can share, could you provide some insight into your plans for expanding your business in Turkey?
We have a very good customer in Turkey - BluTV:
BluTV, Turkey’s largest local subscription VOD service, has selected Veset Nimbus to power its original linear action and comedy channels in the cloud. The linear channels are delivered by Veset Nimbus to BluTV’s OTT platform, as well as to various smart TV apps, including AppleTV, Samsung, AndroidTV, and LG Smart TV.

"Until now we have been managing our original linear channels in the cloud using switching technology. As we continue to expand and add new channels, it was becoming increasingly apparent that we needed a more sophisticated channel management tool that would allow us to do more within our linear feeds, while ensuring our viewers get a premium video experience across multiple channels."

Erkut Göksel Çınar

OTT Headend Lead, BluTV

We are keen on expanding in the Turkish market and looking forward to showcasing our solution.

Q4. Is there any additional information or insights you would like to share regarding your company or your participation in IBC 2023?

Exhibiting at IBC was a great experience, generating new leads and giving Veset the wonderful opportunity to network with existing customers and partners. 

Thank you very much for your answers and hope to meet you in other events or in Turkey.